The Study of the Relationship among Store Image, Customer Satisfaction, and Loyalty in Chain Convenience Stores: 7-11 as an Example

碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 98 === As Taiwan makes the transition and becomes from the manufacturing industry society in a service industry society taking service economy as subject, with emergence of the service trade fast too increase of convenience store. Because of under the reality o...

Full description

Bibliographic Details
Main Authors: T.Y.WEN, 温宗頴
Other Authors: S.L.CHEN
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/15598353190055444828