Applying data mining technique in customer relationship management – taking an outdoor retailer as an example
碩士 === 國立彰化師範大學 === 企業管理學系 === 98 === The 80/20 rule means that 80% of revenue is contributed from the top 20% or even less customers, while the last 20% of customers are typically profitless or result in a loss for the company. The core technique in customer relationship management is data mining,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07289365965901122084 |