台灣女性內衣企業發展自有品牌之經營模式研究

碩士 === 國立中央大學 === 企業管理研究所 === 98 === It was not until year 2007 the two leading lingerie brand of Taiwan – Wacoal and Triumph, lost their market share dramatically. During year 2007, numerous “Europe-originated” or “European style” brands entered into the market and stroked the two leading brands’ a...

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Bibliographic Details
Main Authors: Yi-ling Chen, 陳怡伶
Other Authors: Dong-shang Chang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/72640700933557646047

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