台灣女性內衣企業發展自有品牌之經營模式研究
碩士 === 國立中央大學 === 企業管理研究所 === 98 === It was not until year 2007 the two leading lingerie brand of Taiwan – Wacoal and Triumph, lost their market share dramatically. During year 2007, numerous “Europe-originated” or “European style” brands entered into the market and stroked the two leading brands’ a...
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Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/72640700933557646047 |