User-Generated Content: A New Advertising Way of Comparative Advertising
碩士 === 國立中央大學 === 資訊管理研究所 === 98 === In recent years, user-generated content is becoming more popular on the internet. Blog has become the uprising personnel media on the internet. When consumers search information of goods on the internet, in addition to online advertising, providing information i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07759869559043433160 |