Allocation of Personalized Ads on the Web
博士 === 國立中央大學 === 資訊工程研究所 === 98 === Web advertising, a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. This study addresses the mechanism of Content-based advertising (Contextual advertising), which refers to th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26587178336944841025 |