Business Model and Brand Value Creation of The Enterprises：A Case of HTC Corporation
碩士 === 國立中央大學 === 財務金融研究所 === 98 === Because of changes in customer preferences and of lowering profits, manufacturing firms have been shifting their strategic focus from OEM and ODM to creating their own brand name, and completely changing their business models. HTC Corporation determined to launch...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77712749043134844106 |