Building Brand Image Strategy of Health Food Companies
碩士 === 國立中央大學 === 企業管理研究所 === 98 === As of 2008, the annual output value of Taiwan health food industry has reached NT$ 67.7 billion, thus attracting more and more businesses into this booming industry. Increasing number of companies with their own brands enter the industry. Therefore, this study t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/07444229331851625560 |