Advertising strategies in one manufacturer and two competitive retailers supply chain
碩士 === 國立中央大學 === 工業管理研究所 === 98 === Abstract In this study, we discuss the pricing decisions and two–tier advertising strategies between one manufacturer and two competitive retailers in a supply chain. We assume the manufacturer produces one product and sells the goods through two competitive...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76656637791979715896 |