The Effect of Channel Coordination through Franchise Contractual Arrangement
碩士 === 國立中央大學 === 工業管理研究所 === 98 === This study focuses on a general franchise system in a single period. We consider the effect of channel coordination between franchisor and franchisee based on the model of “Regular” and “Franchise” chains. We discuss the optimal pricing and advertising strategy o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15693920798260431896 |