The research of two issues the purchased satisfaction and the loyalty of brand from the virtual channel to the consumer-- taking the consumer of luxury watches as a hypothesis

碩士 === 國立交通大學 === 管理學院碩士在職專班運輸物流組 === 98 === This research is studied with the purchased satisfaction and the loyalty of brand from the virtual channel to the consumer--taking the consumer of luxury watches as a hypothesis.The main purpose of this research is discussed that generating satisfaction a...

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Bibliographic Details
Main Authors: Chen, Pei-Lin, 陳霈霖
Other Authors: Chen, Quang-Hua
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/11627577604373552330