The Status of the Taiwan Pharmaceutical Industry to Research Business Strategy Planning after the Merger Pfizer, Wyeth

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 98 === A procedure is purpose of this research is to probe the change of maket share between brand drugs and generic drugs in major channels. National Health Insurance policy affects the development of pharmaceutical industry and it makes hospital's treatment p...

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Bibliographic Details
Main Authors: Tsai, Chien-Hsiung, 蔡建雄
Other Authors: Yang, Chyan
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/62885187361654930514