Advertising Effects on E-WOM
碩士 === 國立交通大學 === 管理科學系所 === 98 === Internet makes information transmitted far and wide. And because of anonymity, consumers now tend to transmit messages by Internet. Those online messages are called “electronic word-of-mouth communication (E-WOM).” Due to some characteristics of E-WOM, for example...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61929325081868971641 |