The Impacts of Customer-Related CSR and Service Quality on Customer Loyalty--The Moderating Effects of Customer's Attributions
碩士 === 國立交通大學 === 經營管理研究所 === 98 === Despite there is an increasing emphasis on CSR in the marketplace, little is known about the effects of a company’s CSR actions on customer loyalty. Previous researches indicate that there are several factors influence customer loyalty, such as service quality, c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kdnbam |