The Effects of Corporate Social Responsibility on Consumer Purchase Intention with Consumer-Company Identification and Brand Trust as Mediators:A Case of Chunghwa Telecom

碩士 === 國立交通大學 === 經營管理研究所 === 98

Bibliographic Details
Main Author: 沈桂慈
Other Authors: 林介鵬
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/73586038183006984517