Relationship of brand community, Involvement and brand loyalty - sports brands as examples
碩士 === 國立交通大學 === 經營管理研究所 === 98 === People like to be connected through group activities. Participation in sport activities sponsored by the brand company or join the brand related user group. This study explores the relationship among brandfests, product involvement, and brand loyalty in sports b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14799915900746483787 |