The Study on Factors Influencing Online Group-buying Behavior Using Rasch Model
碩士 === 國立交通大學 === 運輸科技與管理學系 === 98 === Group-buying has become more and more popular in e-marketing. Lots of past researches of group-buying focused on relationships between discounts and quantities. However, the complete structure is still insufficient. Therefore, the aim of this study was to m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08770481403393544678 |