Examining the Relationships Between Online Word-of-mouth and buying intention with Dynamic Network Analysis:A Case Study of nb_shopping Board of PTT
碩士 === 國立交通大學 === 傳播研究所 === 98 === Indicated by research these days, “online word-of-mouth” has become one of the most important strategies in marketing. More and more consumers choose to refer to online word-of-mouth before they make any decisions, which in turn affect their buying intention and e...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99982431799929212567 |