A Study of Online Consumption Situation, Consumption Value and Purchase Intention of Hakka Cultural Goods
碩士 === 國立成功大學 === 創意產業設計研究所 === 98 === Under the trend of global competition, it's necessary to have a unique style for preserving the surviving space of cultural products. And it's required to infuse innovative elements to satisfy needs from different consumers or popularize Hakka cultura...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91037840892761336154 |