The Study of Advertisement and Marketing on Ming Merchandise

碩士 === 國立成功大學 === 歷史學系碩博士班 === 98 === Advertisements (ad) are seen as a kind of commercial behavior on the part of all businessmen, both past and present; its forms are highly diverse. Advertising uses various media (print, TV, internet, etc) to convey sounds, banners, words and images to promote pr...

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Bibliographic Details
Main Authors: Hui-LiChang, 張慧利
Other Authors: Wing-Sheung Cheng
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/knmm87