The study of the relationships among switch benefit, switch cost and attitude toward switch in online stores – The costenefit perspective
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === In the studies of Technology Acceptance Model, most prior researches explore the issue from the perceived usefulness, ease of use, attitude toward use, actual use and some extended variables. These researches are helpful for understanding user’s acceptance of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80102738953197681440 |