Marginal Utility of Outpatient Quantity under a Global Budget Payment System: Influence of Pfizer Promotion on Drug Choice by Clinic Physicians in Tainan City and County
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === Owing to the financial weakness of Taiwan’s health insurance system, sales of high priced medicine has declined significantly. In particular, international suppliers, like Pfizer, are finding it very hard to promote the sale of medicine to local clinics in Tai...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02226936845984486244 |