The Effect of Types of Banner Ad, Shapes of Banner Ad, Types of Product’s Ad, Language of Advertising, on Internet Users’ Attitudes: A Case ofUsers in Ecuador
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 98 === The Internet is the most rapidly growing source of information on almost any subject (Sewak, Wilkin, Bentley, ＆ Smith, 2005). While every day a growing number of companies choose to have their own website, the forms of web advertising are becoming more diverse...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08669205429441645322 |