The Impact of Bikini Effect on Purchasing Intention of Anti-sunlight Notebook
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 98 === The purpose of this study is to explore key factors of product attributes and further to understand the relationship between product attributes, purchase intention and the moderating effect (bikini effect). Two types of questionnaires (A and B) were develo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45697065273578340316 |