Understanding Consumers’ Behavioral Intentions on Knowledge Sharing in Brand Community:The Moderating Effects of Cultural Differences and Social Capital
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 98 === The study attempts to gain a basic understanding of the social processes that lead members to share the knowledge and encourage their behaviors, such as membership continuance intentions, participation intentions, community recommendation intentions, and loyal...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12188004390259125045 |