A Study of Consumers' Knowledge Sharing on Sport Lottery- The Hierachical Model Perspective

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === Sport lottery is a non-probability lottery. Consumers can collect and analyze game information to increase revenue. Consumers can also exchange information through the Internet. In previous research, scholars investigated that members of the...

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Bibliographic Details
Main Authors: Wen-ChiehChuang, 莊文杰
Other Authors: Hsin-Hsin Chang
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/08671719090137006046