The Impact of Website Social Presence and Price Level on Perceptions of Price Fairness
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === Customers usually require convenience and reasonable prices when they are shopping online. Charging customers who buy the same product differently based on the multi-channel (such as online store and offline store) pricing strategy affects their perception of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22304852197098138776 |