An Empirical Study of The Purchase Intention of Cosmeceutical - A Perspective of The Diffusion of Innovation Model and Planned Behavior Theory
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === In recent years, the global population advanced age tendency urged the cosmeceutical whole world market to grow steady, demonstrated according to the marketing research organization Kline ＆ Company material, in 2008 the global cosmeceutical market scale achiev...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08323862932685237787 |