The Study of Emotion between Scents and Representational Character of Product Design

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 98 === Researchers found scent is an important factor that can create and affect human emotions. In addition, the importance of scent has been revealed in the domain of emotion, marketing, brand memory, consumer behavior and so on. However, only few study focuses o...

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Bibliographic Details
Main Authors: Tseng-PingChiu, 丘增平
Other Authors: Chun-Heng Ho
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/41974435440002066932