The Influence of Brand Awareness and Perceived Innovation on Perceived Quality, Perceived Price and Purchase Intention- A Case of i-Phone
碩士 === 國立勤益科技大學 === 企業管理系 === 98 === As the number of mobile phone users has increased steadily in recent years, mobile phone manufacturers have continuously fought to be the first to introduce innovative products to the market in the hope of gaining a larger market share. Currently the 3G mobile ph...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93040112134601238960 |