The Influence of Other-customer Failure on Customer Satisfaction: An Effect of Tie strength, Group size and Task definition
碩士 === 國立中興大學 === 行銷學系所 === 98 === While there is some evidences that customer-to-customer interaction has a negative impact on customer satisfaction with the firm (e.g. Bitner et al., 1994; Grove and Fisk, 1997; Harris and Reynolds, 2003), few of these studies have focused specifically on answering...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00821382560065565725 |