The Utilization of Push Strategy in Developing Channel Selection Model - An Empirical Study of Solar Energy Industry

• Main Authors: Chen-Song Liao, 廖禎松
• Other Authors: Ren-Jye Shiau
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/afm6q2

碩士 === 國立中興大學 === 行銷學系所 === 98 === Abstract The main purpose of this study was to investigate factors that affect solar system manufacturer utilize the push strategy to promote their products to the traditional water and electric machinery dealers and distributors. This study investigated those dealers who can transform their traditional operation system to the modern solar photovoltaic power generation system. Over 100 dealers were surveyed. There were five factors which can affect these dealers, including finance conditions, technical support, commercial terms, image of supplier, and role playing. The results showed that all five factors had positive affect to the dealers when they chosen manufacture. Therefore, traditional water and electric machinery dealers and distributors can easy to transform their operation to modern solar photovoltaic power generation system only if the solar system manufacturer take care these five factors.