The Utilization of Push Strategy in Developing Channel Selection Model - An Empirical Study of Solar Energy Industry

碩士 === 國立中興大學 === 行銷學系所 === 98 === Abstract The main purpose of this study was to investigate factors that affect solar system manufacturer utilize the push strategy to promote their products to the traditional water and electric machinery dealers and distributors. This study investigated those dea...

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Bibliographic Details
Main Authors: Chen-Song Liao, 廖禎松
Other Authors: Ren-Jye Shiau
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/afm6q2