The Research Of Brand Evaluation And Purchase IntentionThrough Promotion In Different Channels
碩士 === 國立中興大學 === 行銷學系所 === 98 === Abstract The main purpose of this study was to analyze tools which can effectively promote instant noodle without hurting brand image. Also, this research studied which promotion packages and channels were more effectively accept by consumers. There were 501questi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11123126239593916982 |