An Empirical Study of Antecedents and Consequences of eWOM Influence on Receivers
碩士 === 國立中興大學 === 行銷學系所 === 98 === The flourish development of the Internet has enlarged the variety and scope of information transmission, which in turn drives the online word of mouth. The survey of FIND found that more than 80% consumers consult goods consuming experience on the Internet before t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62687457999202282613 |