The analysis of program-length infomercials: format and regulation

碩士 === 國立政治大學 === 廣播電視學研究所 === 98 === In order to cover the cost, media gives up their public duty and surrenders to commercialism. However, the limited media market still cannot support all media in Taiwan. TV productions therefore combine the programs and the commercials, making TV programs mi...

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Bibliographic Details
Main Authors: Wang, Chih Chia, 王智佳
Other Authors: 鄭自隆
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/38048690312161530679