Appling nine forces analysis to construct competitive intelligence system-----New product development from the case company

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 98 === In a globalization market and competitive environment, enterprises need to understand their competitors and be aware of changes in the competitive market .They also have to develop products with unique characteristics. Both to expand the diversified market...

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Bibliographic Details
Main Author: 裴珊淵
Other Authors: 季延平
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/82464306000314226641