The Influence of Message Type and Source Expertise on Persuasion Effect
碩士 === 國立政治大學 === 企業管理學系 === 98 === This research investigates the persuasion effect of the literal and the numerical message on the Internet, focusing on the influence of the message clarity. According to psychology literature, we propose that the literal message has lower clarity than numerical me...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/96479176886677882680 |