The Development of Inventory for Conceptions of Marketing
碩士 === 明新科技大學 === 企業管理研究所 === 98 === Conceptions of marketing is called that consumers form gradually its interpretation or understanding of the marketing phenomenon through their experience in daily life. Hsieh (2009) explored consumers’ conceptions of marketing using qualitative method-phenomenogr...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hd8v8g |