Tourism positioning and placement marketing in the mass media：A case study in Matsu
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 98 === Matsu in recent years has used its heritage, tourism policy and military experience to develop tourism. This research focuses on tourism position and image and placement marketing strategy in the mass media in Matsu. The research aims to study the interrela...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52925165598016651796 |