The effects of involvement in the film on destination personality and travel behavior
碩士 === 銘傳大學 === 觀光研究所碩士班 === 98 === Recently, mass media shoots a film in the popular scenic spots to attract tourists to have a trip around these places, or to arouse tourists’ traveling motivation. The purpose of this study was to explore the relationship between the levels of involvement in the f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29681075447205688084 |