A Study of Physical and Virtual Channels, Product Involvement and Customer Satisfaction and Loyalty
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 98 === The deveopoment of digital technology and the epidemic of music download from internet has grealy influenced the management and scale of current global music industry. Aside from the abovementioned current indutry status, the music industry in Taiwan is facing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13931880885306007212 |