The Influence of Consumer Lifestyle to the Buying Behavior-the Case of Moe ACG Products

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 98 === 「MOE」is the mainstream culture of Japan Animation, Comics and Games(ACG). The Moe characters are used in TV, computers, games, and the comic industry for sale, such like figures, food toys, DVDs and other related merchandise, and become a normal sales mode . Whi...

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Bibliographic Details
Main Authors: Chun-Ju Huang, 黃俊儒
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/38792202444484849951