A Study of the use and satisfaction of Advertiser’s advertising on the Internet -A case study of targeting advertising

碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 98 === The vigorous development of Internet in the recent years has caused a widespread and a comprehensive change to the public life style. Since its reaching rate is so high to have it made the second giant among the mass media, it shifts the way of how the consum...

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Bibliographic Details
Main Authors: Chih-Hao Chen, 陳志豪
Other Authors: ZHUANG, KE-REN
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/qshx9d