A Study on Factors Affecting Brand Identity of Online Shopping:Mediating by Brand Attitude
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 98 === Online shopping is a result of information science and technology evolution which relates to multiple and different research subjects. This study combines Technology Acceptance Mode, Internet Service Quality, Perceived Risk toevaluate and understand the consum...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50147786389128594434 |