An Empirical Study of Service Innovation in Tourism Factories
碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 98 === In recent years, a great amount of tourism factories, which were established by traditional manufacturing companies, emerged from several cities in Taiwan. As a marketing strategy, the establishment of the tourism factory is not only to create a space to demon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55962714611981600098 |