A Study on Customer Loyalty of Exhibition-A Case Study of World Trade Center Taichung
碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 98 === The major purpose of this research executes statistics analysis by using Structural Equation Model (SEM), and focus on the different effects of Taiwan MICE industry, motive, store Image, customer satisfaction, repurchase intention, and Word-of-Mouth. In order...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93452206274601146039 |