The Study in the Government Market Strategy – The Example of Revenue Service Office, Kaohsiung City
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 98 === Since the notion of Broadening the Concept of Marketing was proposed by Kotler in 1969, the marketing theory has been widely studied and applied by both profit-seeking entities and non-profit organizations. Over the past few years, citizen service and policy...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72025111918796066768 |