A study of the relationship among the participating motivation, trust, perceived risks, behavior intention of participants of a special event：The Case of the World Games 2009 Kaohsiung
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 98 === ABSTRACT This study aims to examine the relationship among World Games 2009 visitors' motivations, trust, perceived risks and their behavior intention toward special event. Research data were collected via questionnaires given to World Games 2009 audi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52826680749052019153 |