The Effects of Corporate Image, Interactive Quality, and Marketing Campaigns on Reselling Intention– Using the Bank Channel of an Insurance Company as an Example
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 98 === There are 70% amounts of new insurance spremiums came from bank channels for the bancassurance in first quarter of 2010. Therefore, bank channels have become, and will continue to be, the most important insurance channel. Using the 3-pillar service model,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58946293274597711688 |